From the start of the industrial revolution, our world has been producing more and more goods in faster means. Acquisitiveness has quickly amplified. Consumers want more, improved and faster versions of products these days. That is why companies have to constantly keep up with the demand of the world’s market if they want to succeed, much more survive. They have to be relentless in finding ways like attractively designed and highly informative advertisements to lure consumers to them. Also, companies should be able to do this without spending too much so they could make the most out of their profit. Growing their market base in cheap ways are two challenges faced by companies.What are the ways companies can overcome these challenges?One of the newest advertising strategies is Email Marketing. Similar to traditional marketing, it involves creative designs and eye catching phrases to publicize the product of the company. What makes them different is that email marketing can reach millions of customers while regular marketing don’t. Email marketing also reduces marketing costs by a million fold. Several more perks to email marketing can be experienced. This can be done by using and electronic mail marketing software such as Email Marketing Director.What are the benefits does this software offer?First of all, it contains a built-in database that manages lists. It also divides and sifts through email lists and handles email bounces automatically. You can also design your own flyers easily using the built-in email newsletter templates and HTML editor. What’s more is that it enables you to personalize your emails and monthly fees for email services are not needed.What are the issues in Email Marketing?Even though e-mail marketing has a lot of benefits, it also has its own drawbacks. Since companies can send emails to whomever the select, the issue of authorization arises in the email marketing industry. The freedom to send emails to as many people as they want tempts companies because in the end, the idea of more people receiving your ads, the more it is possible to earn profit. Anyway, we live in a democratic country and the Internet is considered user-oriented.On the other hand, what about those who receive these mails? Those who check their inbox one day and find all these useless mails sent to them everyday? These useless mails can become junk or more commonly referred to as spam mail. With this, users have the chance to ignore these online ads. However, users can still be at risk from viruses and spywares that are attached to these ads. Therefore, businesses must always remember the issue about authorization. Only those costumers who subscribed and authorized to receive notifications are the ones whom businesses can send their ads to. If not, these ads will just be labeled as spam.Email marketing is definitely a useful marketing strategy that businesses can take advantage of. If used effectively and with proper discretion, it will not only help businesses boost their exposure, but it will also provide useful information to potential customers.